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About

Contact lenses, considered

Iris Theory is a new online store for contact lenses, with two clear paths: prescription lenses checked against your prescription, and colour & costume lenses with no corrective power.

Our story

[Founder story: who started Iris Theory, why, and what you want customers to feel. Jayel to write. Keep it true and specific.]

What we believe

  • Prescription lenses, checked. We supply powered lenses on a current contact lens prescription, every time.
  • No-power lenses, clearly labelled. Colour and costume lenses are kept separate, labelled "no corrective power" and sold with safe-wear guidance.
  • Honest information. We list what the manufacturer tells us and nothing more. We don't make claims about your eye health.
  • Considered service. Clear pricing, clear delivery times and a real person to talk to. [Confirm details]

Who we work with

[Suppliers and brands: only list brands once you have a confirmed supply agreement.]